| A readership of over 52 lakhs,
as per the National Readership Survey, which is
one of the most comprehensive studies conducted
in India about national and regional publications.
Regular readership of Kumudam is larger than
the average viewership of the most popular satellite
TV program in Tamil Nadu.
The average time spent on reading Kumudam, as
per the NRS, 2001, is also higher than that spent
watching an episode of most TV serials.
Over 40% of its readers do not watch any satellite
TV even once a week.
In terms of products, market, image and human
resource, Kumudam Publications Ltd., has several
firsts to its credit. While success and kumudam
have traditionally gone hand in hand, it has gone
in for a spurt of successful ventures in the recent
past more than ever before. This magazine group
has achieved the status of being one among the
top five groups in the whole nation.
The web portal www.kumudam.com launched three
years ago, is registering a whopping patronage
of over 13 lakh hits per day from all over the
world. This web site attracts a large number of
overseas visitors who are thrilled at the prospect
of keeping in touch with the culture of Tamil
Nadu in general and Tamils in particular.
Attractive homepage, Tamil-centric
content and easy access with quick download facility
makes kumudam.com tick all over the world. In
tune with the global trend, kumudam.com provides
Tamils the fascinating opportunity of accessing
content online, whether at work or at home or
even during travel.
Localized pages on social and cultural events
in respective cities / towns abroad provide an
intimate reader-friendly base to the site. |
